Creator content
with Purpose
We create strategic creator campaigns that help home and interiors brands build awareness, inspire audiences and drive results.
Built by the team behind In The White Room, FOUND combines over 20 years of interiors marketing expertise with first-hand creator experience to create content people actually want to watch.
Because the right creator can bring the right story to life
OUR APPROACH
It all starts with an idea.
The creator isn’t the idea. They’re the storyteller. Every campaign begins by understanding your audience, identifying the opportunity and developing a creative concept. Only then do we find the right creator to bring it to life. Because great creator content isn’t about finding the biggest following.
It’s about telling the right story to the right audience.
Bringing ideas to life
Every campaign starts with a challenge. Our job is to find the idea, the creator and the creative approach that will connect with your audience.
OUR APPROACH
We’re proud to partner with some of the UK’s leading home and interiors brands, creating creator campaigns that inspire audiences and deliver results.
Let’s find the story your audience actually wants to watch!
Whether you’re planning your first creator campaign or looking to get more from your existing content, we’d love to hear about your brand, your goals and the opportunities ahead.
WHAT WE DO
Creative campaigns powered by creators.
From strategy through to production, we create creator campaigns designed to perform across organic, paid and owned channels
Creator Strategy
Every great campaign starts with an idea.
Creator Strategy
Every great campaign starts with an idea.
Creator Strategy
Every great campaign starts with an idea.
Creator Strategy
Every great campaign starts with an idea.
Creator Strategy
Every great campaign starts with an idea.
Creator Strategy
Every great campaign starts with an idea.
WHY FOUND Works
Built by marketers. Proven by creators.
FOUND was created by Colin, founder of interiors marketing agency In The White Room, and Abi, Managing Director of the agency.
Together, we’ve spent more than 20 years helping interiors brands grow through strategy, creativity and content that genuinely connects with people.
Along the way, we’ve worked with hundreds of creators, building campaigns that deliver meaningful results for brands.
More recently, Abi built Air Fryer Girl UK into one of the UK’s largest food creator communities, with more than one million followers across social media. Experiencing creator marketing from both sides, as the agency and as the creator, changed the way we think.
Today, every FOUND campaign starts with one question:
What’s the story people will actually want to watch?
THE PROBLEM…
Brands are investing more. But getting less.
Too often, brands are investing significant budgets into creator content without getting the return they expected.
Content is commissioned to tick a box, creators are chosen based on follower counts rather than creative fit, and the assets produced have a short lifespan before they’re forgotten.
We believe every piece of creator content should have a clear purpose. It should tell a story, work hard across multiple channels and deliver value long after it’s first posted.
That’s why we created FOUND.
The future of marketing isn’t louder.
It’s more human.
The brands winning attention today aren’t creating more ads. They’re creating better content.
Let’s find your next campaign.
It all starts with an idea.
The creator isn’t the idea. They’re the storyteller. Every campaign begins by understanding your audience, identifying the opportunity and developing a creative concept. Only then do we find the right creator to bring it to life. Because great creator content isn’t about finding the biggest following.
It’s about telling the right story to the right audience.
HAVE QUESTIONS? let’s chat.
