Creator content
with purpose
We create strategic creator campaigns that help home and interiors brands build awareness, inspire audiences and drive results.
Built by the team behind In The White Room, FOUND combines over 20 years of interiors marketing expertise with first-hand creator experience to create content people actually want to watch.
Because the right creator can bring the right story to life
OUR APPROACH
It all starts with an idea.
The creator isn’t the idea. They’re the storyteller.
Every campaign begins by understanding your audience, identifying the opportunity and developing a creative concept. Only then do we find the right creator to bring it to life. Because great creator content isn’t about finding the biggest following.
It’s about telling the right story to the right audience.
Bringing ideas to life
Every campaign starts with a challenge. Our job is to find the idea, the creator and the creative approach that will connect with your audience.
Trusted by some of the UK's leading interiors brands
We’re proud to partner with some of the UK’s leading home and interiors brands, creating creator campaigns that inspire audiences and deliver results.
Let’s find the story your audience actually wants to watch!
Whether you’re planning your first creator campaign or looking to get more from your existing content, we’d love to hear about your brand, your goals and the opportunities ahead.
WHAT WE DO
Creative campaigns powered by creators
From strategy through to production, we create creator campaigns designed to perform across organic, paid and owned channels.
Creator Strategy
Turning business objectives into creator campaigns.
Creator Days
Multiple creators. One shoot. A library of content.
Paid Amplification
Making every piece work harder.
AI Extensions
Turning one shoot into dozens of assets.
Content Production
Creating content people actually watch.
Creator Partnerships
Finding the perfect storyteller.
WHY FOUND Works
Built by marketers. Proven by creators.
FOUND brings together over 20 years of interiors marketing expertise from the team behind In The White Room with first-hand creator experience.
Our Managing Director, Abi Thompson, is also the creator behind Air Fryer Girl UK, one of the UK's largest food creator communities, building an audience of more than one million followers and working with leading consumer brands.
Together, that means we understand what makes creator marketing work from every perspective, strategic, commercial and creative.
THE PROBLEM…
Brands are investing more. But getting less.
Too often, brands are investing significant budgets into creator content without getting the return they expected.
Content is commissioned to tick a box, creators are chosen based on follower counts rather than creative fit, and the assets produced have a short lifespan before they’re forgotten.
We believe every piece of creator content should have a clear purpose. It should tell a story, work hard across multiple channels and deliver value long after it’s first posted.
That’s why we created FOUND.
The future of marketing isn’t louder.
It’s more human.
The brands winning attention today aren’t creating more ads.
They’re creating better content.
Become a FOUND Creator
We’d love to hear from you...
You might be an interior designer, tradesperson, property expert, stylist, renovator or simply someone who creates brilliant home and lifestyle content. For us, it's never just about follower numbers. It's about finding authentic people with genuine expertise who can bring creative ideas to life.
Whether you have 2,000 followers or 200,000, if you create engaging content and think you'd be a great fit for FOUND, we'd love to hear from you.
20+ years of interiors marketing expertise
Helping home and interiors brands grow through strategy, creativity and content.
Ideas first
We don’t start with creators. We start with stories worth telling.
Hundreds of creator partnerships
Connecting brands with trusted creators across the interiors sector.
Built by creators
Real experience building audiences, creating content and partnering with leading brands.
FAQS
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We start with the campaign idea, not the creator. Once we've developed the creative concept and understood your audience, we carefully select creators whose style, audience and storytelling make them the right fit for your brand.
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Yes. FOUND is built exclusively for home and interiors brands. Our specialist focus means we understand the sector, know the creator landscape and can connect brands with creators who genuinely resonate with homeowners and design-conscious audiences.
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Absolutely. We create campaigns with longevity in mind. Content can be planned and licensed for use across your own social channels, paid advertising, websites, email marketing and other digital platforms, depending on the campaign agreement.
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Yes. From strategy and creative concepts through to creator sourcing, campaign management, production and content delivery, we handle the entire process. We can also support paid media and AI-powered content extensions to maximise the value of every shoot.
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Absolutely not.
The best campaigns don't always use the biggest creators.
They use the right creators.
We've delivered campaigns using everyone from niche interior designers and property experts to established content creators.
Great ideas outperform big budgets.
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It starts with a discovery call. We'll learn about your brand, objectives and audience before recommending the best creative approach. From there, we'll develop a campaign tailored to your goals and connect you with the right creators to bring it to life.